Terms and Conditions

1. Who these terms are between

These Terms and Conditions (“terms”) are a contract between you, the business or person that creates a Cartly account (“you”, “the merchant”), and Hypebrand Private Limited, a company incorporated in India with its registered office at Unit 302, Paragon Plaza, Phoenix Marketcity, Kurla, Mumbai 400070, Maharashtra, India (“Hypebrand”, “we”, “us”). Cartly is a product and brand of Hypebrand Private Limited, available at joincartly.com.

By creating an account, subscribing to a plan or using Cartly you agree to these terms, together with our Privacy Policy, Cancellation and Refund Policy, Shipping and Delivery Policy and Data Processing Addendum. If you accept for a company, you confirm that you are authorised to bind it. If you do not agree, do not use Cartly.

2. The service

Cartly is online software for running a direct-to-consumer business. Depending on your plan and what you connect, it lets you import products, customers and orders; run a storefront and checkout on a Cartly address or your own domain; confirm cash-on-delivery orders and message customers on WhatsApp through your own provider account; book shipments through your own Shiprocket account; track profit; and use Cartly Autopilot, Cartly Designer, Cartly Studio and Cartly Assistant.

Cartly is in early access. Features may be added, changed or removed, and some capabilities described on our website are still being rolled out. We will tell you by email before removing a feature that a paid plan depends on.

Cartly is software delivered online. We do not ship physical goods; see the Shipping and Delivery Policy.

3. Accounts and eligibility

• Cartly is for businesses: sole proprietors, firms and companies in India, and merchants in other countries where we offer the service. You must be at least 18 years old and able to enter into a binding contract under the law that applies to you.
• You sign in with Google or an emailed link. Keep that email account secure; anyone with access to it can access your workspace.
• You are responsible for everything done through your account, including by teammates you invite.
• Give us accurate information, including billing and tax details (such as your GSTIN, if you want it on your invoice), and keep it current.
• Each workspace must correspond to a real business you run or are authorised to act for.

4. Plans, prices and billing

Prices are listed on our pricing page. For merchants in India they are:

• Payment. Subscription payments and fees are processed by Razorpay. You pay using the methods Razorpay offers, including UPI AutoPay and card mandates. Payment details are entered with Razorpay; Cartly never sees or stores your card or UPI credentials.
• Taxes. For merchants in India, the prices and fees stated here and on our pricing page are inclusive of Goods and Services Tax (GST) at 18%. Nothing is added to them at payment; the GST component of each amount is shown separately on your invoice. If the GST rate changes, or if the tax that applies to you changes, we may change these prices on the notice described below.
• Billing period. A paid plan starts when your first payment is confirmed and is billed in advance for one month or one year at a time, as you choose.
• Automatic renewal. A paid plan renews automatically at the end of each period, and the price of the plan, GST included, is charged to your chosen payment method, until you cancel. Where recurring payments need your approval (for example a card or UPI mandate), your bank or payment app will ask for it and send any notices required by the Reserve Bank of India.
• Invoices. We email a GST invoice for every payment to your account email.
• Failed payments. If a subscription payment or a Launch fee cannot be collected, we tell you by email and in your account and give you 7 days to pay. If it is still unpaid after that, your storefront shows that the store is paused by its owner until payment is made, while your admin keeps working. Your data is not deleted because a payment failed.
• Early access. Until Cartly’s own billing is live, plans and Launch fees are calculated and shown in your account but not charged, and no mandate is requested.
• Price changes. We may change prices and fees. We will email you at least 30 days before a new price or fee applies to you, and it applies from your first billing period after that notice. If you do not want to pay the new price, cancel before it takes effect.
• Third-party charges. WhatsApp message fees (charged by Meta through your WhatsApp provider), courier charges (billed by Shiprocket), and the fees your own payment provider charges on your store’s sales are separate. They are billed by those providers, not by Hypebrand. Hypebrand never deducts anything from your store’s sales; the only fee on sales is the Launch fee, which we bill to you separately.

5. Free trial

• What you get. Every new workspace starts on Run for 14 days, free. No card or mandate is needed to start.
• When it ends. Unless you choose a paid plan, the workspace continues on Launch when the trial ends. You are not locked out and your data is kept; features that Launch does not include stop until you choose a plan that does. We remind you in your account before the trial ends.
• One trial. A trial is given once per workspace.

6. The Launch fee on storefront sales

On Launch you pay no subscription. Instead, Hypebrand charges a fee of 2% of your eligible storefront sales in each calendar month, on these terms:

• Eligible sales. Orders placed through your Cartly storefront checkout in the calendar month, in your workspace’s time zone: online payments that were captured, and cash-on-delivery orders that were delivered. The order value counted is net of any partial refunds. Cancelled, fully refunded, returned or return-to-origin (RTO) orders, test orders, orders imported from Shopify or elsewhere, and anything not sold through Cartly’s checkout are not eligible.
• Cap. The fee is never more than ₹1,499 in a calendar month, which is the monthly price of Run, however much you sell.
• GST. The fee and its cap are inclusive of GST at 18%, so the most charged for a month in India is ₹1,499, GST included. Your invoice shows the GST component of the fee separately.
• Small amounts. A fee of less than ₹100 for a month is not charged; it rolls over and is added to the next month’s fee (still subject to that month’s cap).
• How it is charged. Your sales are paid into your own payment account, so Hypebrand cannot deduct the fee from them. Before your first fee is charged, you set up a UPI AutoPay or card mandate with Razorpay in favour of Hypebrand for a variable amount with a maximum of ₹1,499 a month, which is the cap. On the 1st of each month we issue a statement for the month before and charge the fee in arrears through that mandate. You can see your eligible sales and the fee so far in your account at any time.
• Missed fees. If there is no active mandate or a charge fails, the failed-payment terms apply: 7 days’ grace with notices, then a paused storefront until the fee is paid. You may cancel a mandate with your bank or payment app at any time; fees for sales already made remain payable.
• Disputes. If you believe a statement is wrong, write to us. We correct and refund any amount charged above the cap or on sales that were not eligible.

7. Switcher offer

• The offer. Run free for 60 days, plus concierge migration, in which the Cartly team helps move your store from Shopify.
• Who qualifies. The first 100 workspaces that import a Shopify products export or claim a Shopify store preview on Cartly, and that qualify on or before 31 December 2026 (India time). The offer is given once per workspace. The number of places left shown on our website is counted from offers actually granted.
• Existing workspaces. Workspaces that existed before these plans launched receive the same 60 days of Run so no current merchant is moved to a lower plan by surprise. These do not use up the 100 places.
• After the offer. When the 60 days end, the workspace continues on Launch unless you have chosen a paid plan. Nothing is charged for the offer period.
• Migration. Concierge migration covers moving products, customers and orders from the exports you give us. You remain responsible for checking what is imported, for your domain and for when you stop selling on Shopify. We may end or change the offer for new applicants at any time; offers already granted are honoured.

8. Cancellation and refunds

You can cancel a paid plan at any time: in your account once billing is live in your account, and until then by emailing support@joincartly.com from your account email. Cancellation takes effect at the end of the current paid period: you will not be charged again, your paid features stay available until then, and the workspace then continues on Launch. Launch has no subscription to cancel; fees for sales already made remain payable.

We refund the first payment for a paid plan in full if you ask within 7 days of that payment. We also refund duplicate charges, charges made after a confirmed cancellation, any Launch fee charged above the cap or on sales that were not eligible, and charges for a period in which the paid service was unavailable for more than 72 consecutive hours because of our fault. We do not otherwise refund partial periods. The full rules, and how to ask, are in the Cancellation and Refund Policy.

9. Your store, your payments and your policies

When you sell through a storefront built on Cartly, you are the seller. Hypebrand is not the seller of your products, is not a party to the sale, and is not the merchant of record.

• Your payment accounts. Shoppers pay you through the payment provider account you connect (for example Razorpay, Cashfree, PhonePe or Stripe), or in cash on delivery. Money from your sales goes to your account with that provider under your agreement with them. Hypebrand does not collect, hold or settle shoppers’ money and cannot issue refunds of it.
• Your store policies. You are responsible for publishing and honouring your own terms, privacy notice, refund, return, cancellation and shipping policies for your store, and for complying with consumer protection, e-commerce, tax (including GST) and other laws that apply to your sales.
• Your products and orders. You are responsible for your product listings, prices, stock, delivery, customer service, refunds and returns. Shoppers’ questions about an order should be answered by you.

10. Acceptable use

Cartly sends WhatsApp messages to your customers on your behalf. Messaging people who did not ask to hear from you damages your reputation, ours and WhatsApp’s, so these rules are not optional:

• Consent. Message only customers who have agreed to receive messages from your business on WhatsApp, and honour opt-outs promptly. Uploading a customer list does not by itself mean those customers have consented.
• Messaging policies. Comply with the WhatsApp Business Messaging Policy and Commerce Policy published by Meta, and with the terms of your WhatsApp provider.
• No spam or deception. No bulk unsolicited messages, misleading content, fake reviews or messages that are unlawful where you or your customer are located.
• No prohibited goods. Do not use Cartly to sell anything that is illegal in India or where you sell, or that our providers or your payment provider prohibit.
• No abuse of the service. No attempts to break into, overload, scrape or reverse-engineer Cartly, and no use of the service to build a competing product.
• Generated content. Text and images produced by Cartly Studio, Cartly Designer or Cartly Assistant are drafts. Review them before you publish them and make sure they are accurate and do not infringe anyone’s rights.

11. Third-party services

Cartly connects to services you hold your own accounts with. You are responsible for those accounts, their terms and what they charge you.

• Payment providers (Razorpay, Cashfree, PhonePe, Stripe) for your store’s checkout, under your own merchant agreements.
• Waplify for WhatsApp messages. Message fees, conversation charges and wallet top-ups are between you and Waplify.
• Shiprocket for shipping. Courier rates, wallet deductions, weight disputes and return-to-origin charges are between you and Shiprocket.
• Google for sign-in, under Google’s terms.
• Shopify: Cartly reads the CSV exports you upload. Cartly is not affiliated with or endorsed by Shopify.

Cartly also relies on infrastructure and AI model providers, listed as sub-processors in the Privacy Policy. If a provider changes its service, pricing or policies, some Cartly features may change or stop working. We will do our best to adapt, but we are not responsible for a third party’s changes or outages.

12. Your data

You own the data you upload or connect: your products, customers, orders and settings. You give us permission to store, process and display it only as needed to provide Cartly to you. For your customers’ personal data you are the data fiduciary (controller) and we are your processor, as set out in the Data Processing Addendum. How we handle personal data is described in the Privacy Policy.

You are responsible for having the right to upload the data you bring to Cartly. You can export or delete it at any time, including after you cancel.

13. Intellectual property

Cartly, its software, design and name belong to Hypebrand Private Limited. While these terms are in force you have a limited, non-exclusive, non-transferable right to use the service for your business. We may use feedback you send us to improve Cartly without any obligation to you.

Your brand, your product content and your data remain yours.

14. Suspension and termination

By you. Cancel your plan as described in Cancellation and refunds, and delete your account at any time from your workspace or by emailing us.

By us. We may suspend or close an account that breaks these terms, is used for fraud or unlawful activity, creates legal or security risk, or has not paid for a paid plan. Where it is reasonable, we will warn you first and give you time to fix the problem or export your data. If we close an account without cause, we refund any fees paid for the unused part of the current month.

If we discontinue Cartly altogether, we will give at least 30 days’ notice, keep data export working until the end of that period, and refund fees paid for any period after the service ends.

15. Disclaimers

To the extent permitted by law, Cartly is provided “as is” and “as available”, without warranties of any kind, express or implied, including warranties of merchantability, fitness for a particular purpose or non-infringement. We do not guarantee that messages will be delivered, that shipments will arrive on time, that generated content will be accurate, that the service will be uninterrupted or error-free, or that using Cartly will increase your sales or profit.

16. Limitation of liability

To the extent permitted by law, Hypebrand is not liable for any indirect, incidental, special, consequential or punitive loss, or for lost profits, revenue, goodwill or data, or business interruption, arising from your use of Cartly, even if we were told such loss was possible.

Our total liability for all claims relating to Cartly is limited to the fees you paid Hypebrand for Cartly in the 12 months before the event giving rise to the claim.

Nothing in these terms limits liability that cannot be limited under applicable law, including liability for fraud.

17. Indemnity

You agree to indemnify and hold harmless Hypebrand Private Limited, its directors and employees against claims, penalties and reasonable costs brought by third parties (including your customers, your service providers and authorities) that arise from your breach of these terms, your products and sales, your store policies, your messaging practices, or your use of third-party services through Cartly.

18. Governing law and disputes

These terms are governed by the laws of India. The courts at Mumbai, Maharashtra have exclusive jurisdiction over any dispute arising from or relating to these terms or Cartly. Before starting proceedings, please write to us so we can try to resolve the matter directly.

19. Grievance Officer

In accordance with the Information Technology Act, 2000, the rules made under it (including the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021) and the Digital Personal Data Protection Act, 2023, complaints about Cartly or content on it may be sent to our Grievance Officer:

Sambhaji, Grievance Officer
Hypebrand Private Limited
Unit 302, Paragon Plaza, Phoenix Marketcity, Kurla, Mumbai 400070, Maharashtra, India
Email: support@joincartly.com (subject “Grievance”)

We acknowledge grievances within 24 hours and resolve them within 15 days of receipt.

20. Changes to these terms

We may update these terms as Cartly develops. We will publish the new version here with a new effective date, and for material changes we will email account holders at least 14 days before they take effect. Continuing to use Cartly after that date means you accept the updated terms; if you do not, cancel and stop using Cartly before then.

21. Contact

Hypebrand Private Limited (Cartly)
Registered office: Unit 302, Paragon Plaza, Phoenix Marketcity, Kurla, Mumbai 400070, Maharashtra, India
Email: support@joincartly.com
Support hours: Monday to Saturday, 10:00–19:00 IST
Web: joincartly.com