Shopify, minus the app tax.
Your store, checkout, cash-on-delivery confirmation, shipping and follow-ups in one platform. See your own products on Cartly first.
We only read your public product listing. Your Shopify store stays untouched.
A store that looks like you made it
Built from your catalogue in one of five themes. Describe a change or click a section, then publish when it’s ready.
Learn more
How an order works
One order. Everything working together.
Follow a single order from the example store, from purchase to a reason to come back.
Illustrative example
A shopper buys the mug on the example store. The order lands in Cartly.
Online payments go straight into your own Razorpay, Cashfree, PhonePe or Stripe account.
Features
Build a brand, not just a store
- Storefront
Built from your catalogue, in one of five themes picked to suit it.
- Cartly Designer
Describe a change or click a section. Undo anything; publish when ready.
- Cartly Studio
Banners made around your own product photo. Only approved ones go live.
- Your domain
Add a few DNS records or let Cartly manage it. HTTPS is set up for you.
- Found in AI assistants
Product feeds and structured data keep your store discoverable in AI assistants. Shoppers check out on your store.
Sell, confirm and ship from one screen
Paid into your own Razorpay, Cashfree, PhonePe or Stripe account. Optional prepaid discount and COD fee.
Confirm or Cancel before you ship, in every plan. Needs your WhatsApp number on Waplify.
Cheapest or fastest courier by your rule, labels and pickups, with your wallet balance in view.
What each order made after product cost, shipping, failed COD deliveries, payment fees, refunds and ad spend, and the margin on every variant.
Keep customers posted, and bring them back
Every order gets a private tracking page. WhatsApp updates go out from the order.
Automatic updates on Run and ScaleAnswers shoppers’ product questions only from facts you approved. Off until you switch it on. Delivery checks need Shiprocket.
Run and ScaleDrafts reorder reminders from your imported order history. Nothing is sent until you approve.
Run and Scale
The plain account
What’s in Cartly, and what isn’t.
One subscription covers the platform. Your providers still bill for payments, messages and couriers, and a few specialist apps stay yours.
Included in Cartly
- Storefront, Cartly Designer and Studio banners
- Checkout with cash on delivery
- COD confirmation on WhatsApp
- Shiprocket shipping, labels and pickups
- Order pages and gross margins
- Product feeds for AI assistants
- On Run and Scale: Autopilot, WhatsApp order updates and Cartly Assistant
Needs your own account
- Payments: Razorpay, Cashfree, PhonePe or Stripe
- WhatsApp: your WhatsApp Business number on Waplify
- Shipping: your Shiprocket account
Billed by those providers
- Payment gateway fees
- WhatsApp per-message fees, at Meta’s rate
- Courier charges, from your Shiprocket wallet
Apps Cartly doesn’t replace
- Email & flows such as Klaviyo
- Post-purchase upsells such as ReConvert
- Helpdesk such as Gorgias
Do the maths
What you’d save against Shopify.
Plan for plan, on the same billing interval. Prices include GST on Cartly’s side.
Shopify Basic against Cartly Run, in India
Use your own numbers. Cash-on-delivery orders don’t pay Shopify’s 2%, so they’re left out.
| Cost a month | Shopify Basic1 | Cartly Run2 |
|---|---|---|
| Plan, billed monthly | ₹1,994 | ₹1,499including 18% GST |
| Fee on online payments (2% vs 0%) | ₹3,000 | ₹0 |
| A month | ₹4,994 | ₹1,499 |
1 Shopify Basic is ₹1,994 a month billed monthly or ₹1,499 a month billed yearly, plus 2% on orders paid through a third-party provider such as Razorpay, from Shopify’s India pricing page, checked 17 September 2026. Shopify’s Help Center says stores in India are charged GST on Shopify fees unless they add a GSTIN, but doesn’t give the rate (checked 17 September 2026), so Shopify’s figures here are before GST and the saving is a minimum. 2 Cartly Run’s price includes 18% GST, with no fee on your sales. Your payment provider’s own fees apply either way.
COD confirmation on WhatsApp is in every plan, Launch included. The cost range is from GoKwik; your courier rates decide the real number. WhatsApp per-message fees are extra, at Meta’s rate.
Works with your accounts
Plugs into the accounts you already run
Payments, WhatsApp and shipping run through your own accounts, and your Shopify store comes across from its CSV exports.
Moving from Shopify
Bring your store across
Products, customers and orders come over from Shopify’s CSV exports. Keep selling there until you switch.
Learn moreGetting paid
Your money, your gateway
Online payments land in your own Razorpay, Cashfree, PhonePe or Stripe account, never in Cartly’s.
Learn moreStart for ₹0. Pay only when you sell.
Every store starts with 14 days of Run, no card. Then stay on Launch and pay 2% only when you sell, never more than Run’s price, ₹1,499 a month including 18% GST, or choose Run for no fee on your sales and every feature.
Moving from Shopify? Run free for 60 days, and we move your store for you.
For the first 100 stores that bring their Shopify products over, until 31 December 2026.
Plans
Launch
Start selling for ₹0. Pay 2% only when you sell, never more than Run.
₹0/month
+ 2% of your storefront sales, never more than Run’s price, ₹1,499 a month including 18% GST
- Your store, built from your catalogue
- Cartly Designer
- Checkout into your own payment account
- COD confirmation on WhatsApp
- Shiprocket shipping
- Profit
- Product reviews, asked for by hand
- Team seats
- 1
- Studio banners
- 10 a month
- Assistant answers
- Not included
- Designer changes
- 20 a day
- Custom domains
- 1
- Emails
- 1,000 a month
Recommended
Run
Everything to run a D2C brand. 0% fee on your sales.
₹1,499/month
including 18% GST
Billed monthly. 0% fee on your sales.
- Everything in Launch
- Autopilot follow-ups
- WhatsApp order updates
- Cartly Assistant for shoppers
- Automations
- Automatic review requests
- 0% fee on your sales
- Team seats
- 3
- Studio banners
- 60 a month
- Assistant answers
- 2,000 a month
- Designer changes
- 60 a day
- Custom domains
- 3
- Emails
- 10,000 a month
Scale
For teams and high order volume.
₹4,999/month
including 18% GST
Billed monthly. 0% fee on your sales.
- Everything in Run
- Unlimited team seats
- Priority support
- Concierge migration from Shopify
- 0% fee on your sales
- Team seats
- Unlimited
- Studio banners
- 300 a month
- Assistant answers
- 15,000 a month
- Designer changes
- 200 a day
- Custom domains
- 5
- Emails
- 1,00,000 a month
- No card for the trial14 days of Run, then Launch unless you choose a plan.
- Cancel anytimePaid plans run to the end of the period you paid for.
- 7-day refundAsk within 7 days of your first payment and get it back in full.
- Free migrationWe move your Shopify store for you with the switcher offer.
Prices are in Indian rupees and include 18% GST: ₹1,499 a month for Run is all you pay, and your invoice shows the GST part separately. Your payment provider’s fees, WhatsApp per-message fees at Meta’s rate and courier charges are billed by those providers, not by Cartly. Until Cartly’s billing opens, fees and plans are shown in your account but nothing is charged. The switcher offer is for the first 100 eligible stores; see the terms.
How the 2% on Launch works
You pay nothing until you sell, and never more than the cap.
- What counts
- Orders placed through your Cartly checkout in the calendar month: online payments that were captured, and cash-on-delivery orders that were delivered. Cancelled, refunded, returned (RTO), test and imported Shopify orders don’t count, and neither does anything sold outside Cartly’s checkout.
- The cap
- 2% of those sales, never more than ₹1,499 in a month including 18% GST, however much you sell. That is Run’s price, so Launch never costs more than Run.
- GST
- Every amount here includes 18% GST, so the most you can pay in a month is ₹1,499. Your invoice shows the GST part separately.
- Small months
- A fee under ₹100 isn’t charged. It rolls over to the next month.
- How it’s charged
- Your sales go straight to your own payment account, so Cartly can’t deduct anything from them. On the 1st of each month we charge last month’s fee through a UPI AutoPay or card mandate you set up, whose maximum is the cap, ₹1,499, so it can never take more.
- At the cap
- From ₹74,950 of sales a month the fee reaches ₹1,499, the same as Run. From there Run costs the same and adds Autopilot, WhatsApp order updates and Cartly Assistant.
At this level Launch costs ₹899 less than Run this month.
Mobile app · Coming soon
Your store, in your pocket.
We’re building Cartly for iPhone and Android. Here’s what it’s being built to do. Until it’s out, Cartly runs in any browser.
- Confirm COD orders in one tapCheck every cash-on-delivery order before it ships, from wherever you are.
- Know the moment an order landsA notification for each new order, paid or COD.
- Book pickups on the goPick a courier, book the pickup and share tracking without opening a laptop.
Illustrative screen with a sample store. The app is in development.
Get started
See your store on Cartly before you decide.
Your Shopify store stays untouched until you choose to switch. Keep selling there while you bring products, customers and orders across from Shopify’s CSV exports.
Illustrative photographs of the work Cartly handles. The people are fictional, not Cartly customers.